Family and Children’s Association (FCA), a leading health and human services not-for-profit organization on Long Island, recently named Lonnie Ostrow marketing and communications director. FCA president and CEO Jeffrey L. Reynolds made the announcement on behalf of the organization.
“We are thrilled to welcome a marketing and communications professional of Lonnie’s broad experience and formidable talents to FCA. Over the course of his career he has demonstrated a keen ability to use time-honored and cutting edge marketing strategies to support organizational goals in a creative and effective manner,” Reynolds said. “Lonnie’s expertise will help guide and support our current and future initiatives as we move forward to tackle the evolving challenges of Long Island’s underserved communities.”
As marketing and communications director, Ostrow will be responsible for managing FCA’s robust marketing strategy, including the traditional and digital campaigns that support FCA’s seven divisions and its development office. Among Ostrow’s priorities are oversight of FCA’s website refresh and management of its dynamic social media presence while growing its subscriber base and expanding its video content to highlight its programs and people.
Prior to joining FCA, Ostrow was the Director of Marketing and Communications for the American Friends of Bar-Ilan University in New York City. There he oversaw the marketing and communications infrastructure for the fundraising arm of the university, a world leader in medicine, cybersecurity, science, technology, engineering and mathematics.
Ostrow’s unusual career path provided him with plentiful opportunities to expand his knowledge, travel the world and put his considerable entrepreneurial skills to good use. He has a 20 plus year relationship with the bestselling author Barbara Taylor Bradford, serving as her director of public relations/marketing and her personal assistant, managing her book tours, handling all press inquires, creating and managing her email data base and multiple social media platforms.
Ostrow served as director of marketing, promotions and licensing for IGPC, an agency that designed and produced postage stamps for nations around the world. This unique position enabled him to work with some of the world’s best-known pop-culture icons. His people skills and creativity resulted in living postage stamp tributes for the likes of Barbra Streisand, Kirk Douglas, Sylvester Stallone, Jackie Chan, Michael Jordan, Maya Angelou and The Bee Gees.
Ostrow is a graduate of Adelphi University. He earned certificate degrees in graphic design and web design, social media, blogs, wikis and podcasts. He is the author of the 2016 bestselling novel, “Poet Of The Wrong Generation.”
He lives in Merrick.
For more information about FCA, visit FCALI.org.