New York Tech launches integrated marketing campaign

New York Tech launches integrated marketing campaign

From now through the end of June, New York Tech and its students can be spotted in and around New York City and Long Island in “A Place for You,” a new integrated marketing campaign that features the university’s diverse student body, in-demand highly ranked programs, and rewarding career opportunities.

New York Tech is featured in several out-of-home spaces, including a takeover of the Columbus Circle subway station consisting of 70 printed assets, including turnstiles, stairs, and walls, as well as 15- and 30-second videos on 74 digital displays within the station. Above ground, ads are shown on outdoor elevators, and on the windows of The Shops at Columbus Circle, as well as billboards in Times Square and bus shelters around the university’s New York City campus in Columbus Circle.

Ads are also featured on the Long Island Railroad, buses throughout Nassau County, Suffolk County, Queens, and Brooklyn, and on billboards on Long Island.

“New York Tech is the place for our diverse population of students, faculty, staff, and alumni to come together and create opportunities in the classroom, through research projects and with organizational partnerships, internships, and job options,” said Joseph Posillico, vice president of enrollment management. “We are excited to bring our doer-maker culture to the public and to increase awareness of our campuses among prospective students, families, community members, commuters, and visitors to New York.”

The marketing campaign also includes commercials on cable and streaming television and streaming and traditional radio. To further connect with the New York audience, the university partnered with Gandhi, co-host of Z100’s Elvis Duran and the Morning Show, who will be voicing New York Tech spots on air.

The campaign runs through June 19, with some placements extending through the summer at these locations:

-Columbus Circle subway station
-The Shops at Columbus Circle
-Times Square: Northwest corner of 44th Street and 7th Avenue, southwest corner of -45th Street and 7th Avenue, Broadway at 50th Street
-Long Island Railroad cars
-Lynbrook: Peninsula Boulevard and Sunrise Highway
-Merrick: Merrick Avenue and Sunrise Highway
-Wantagh: Wantagh Avenue and Sunrise Highway
-Buses in Brooklyn, Queens, Nassau, and Suffolk
-Bus shelters around the New York City campus in Columbus Circle

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