Catherine Fee, Chief Marketing Officer and Director of Business Development, Nassau County Industrial Development Agency
Catherine Fee was appointed by the Nassau County Industrial Development Agency to serve as chief marketing officer and director of business development in April of 2019.
Catherine is responsible for the planning, developing, implementing and monitoring the overall business marketing strategy of the agency to attract new businesses to the county and works closely with businesses that are currently here on retention and expansion efforts.
Catherine organizes county-wide events to bring together businesses and key decision makers on the county, state and federal level.
Through a year-long organizational review, Catherine worked aggressively to pinpoint areas of opportunity for economic growth through bolstering marketing, brand strategy and the latest economic research to best support growth in the region.
The agency’s rebrand involved a new look and redesigned logo that positioned the NCIDA as an approachable, friendly, and modern organization with the resources and influence needed to connect businesses to opportunities for expansion.
On the digital front, Catherine worked tirelessly to launch a new data-centric website to enhance navigability and intuitiveness for all visitors.
This led to the creation of the Nassau County Business and Community dashboards, a tool that quickly and easily provides prospective businesses critical information about employment, labor force, employment by industry, salary ranges by occupation, and top employers.
The new website provides a suite of resources for chief executives and site selectors to use when identifying Nassau County as a possible location to move their business to including CoStar search capability, Nassau County Land Record Viewer, Nassau County zoning referrals, New York State traffic volume viewer, town and city zoning maps and links to all local municipal websites.
Catherine created a partner’s page on the website for smaller and mid-sized businesses to easily access various resources and connect with organizations to assist with workforce development, housing opportunities, utility rebates and more. Catherine also created a library that houses easily searchable NCIDA documents and information on public meetings to increase transparency.
Never having a social media presence, Catherine created the agency’s first social media channels and developed a following of thousands to share business resources, promote the agency’s projects, and help the community understand the work of the NCIDA.
During the height of the pandemic, Catherine worked with the County of Nassau and Town of Hempstead to organize and distribute over 3,000 Personal Protective Equipment kits to local businesses in need and served as a sounding board for this struggling business demographic.
Catherine connected donors with businesses that supplied water and food and coordinated deliveries to staff at Nassau County hospitals in April of 2020.
Prior to joining the NCIDA, was project coordinator for Nassau County working in tandem with the county executive’s administration on various county initiatives involving finance, compliance, public safety, Departments of Public Works/Parks, Health Services and Economic Development.
Previously, Catherine was the manager at Harris Beach PLLC where she managed all aspects of day-to-day operations. Catherine earned her B.A. in Business/Corporate Communications at Queens College and an MBA from Adelphi University.
Catherine resides on Long Island with her husband Michael and her twin sons Jack and Thomas.
What has enabled you to be successful?
What has enabled me to be successful is understanding my employers’ goals, following through with each project and building integral lasting relationships with key Long Island stakeholders including public officials, civic leaders, C-Suite executives and the general public.