Bert Lurch is co-founder and CEO of E Central Medical Management and oNet Systems LLC, two Long-Island based full-service medical billing and practice management firms.
After graduating from SUNY Old Westbury, Bert began his career at Northwell’s LIJ Medical Center. He and his business partner, Louis Burke, founded ECM in 1999. oNet, which is focused exclusively on out-of-network physicians and facilities, was founded in 2020.
As the industry becomes more complex, Bert has ensured that ECM has evolved beyond providing standard billing and collection services to a full-service firm offering consulting and compliance.
Healthcare as an industry changes at lightspeed and most medical providers and organizations are unable to keep pace with the shifting regulatory, reimbursement, and business environment.
Over the years, ECM has grown to include a team of professionals who are available to assist providers with the multitude of factors that affect practice management.
Bert’s business philosophy is that business owners need to leverage two primary things: technology and human capital. Technology can often close the gap caused by inefficiencies. Choosing the right technology is an essential ingredient to the success of any business.
In terms of human capital, Bert has seen first-hand the benefits of embracing a diverse workforce. He believes that companies can find that there is great talent available when they are open to hiring diverse candidates.
Embracing this philosophy has been one of the keys to success for Bert, propelling the growth of ECM and enabling him to expand with the launch of oNet.
Bert is active in the business and non-profit community, serving as President of the Health and Business Alliance, a consortium of healthcare, non-profit and business entities.
He serves on the boards of both Big Brothers Big Sisters of Long Island and the Queens Chamber of Commerce, where he co-chairs the Health and Wellness Committee. Bert is also an advocate for Diversity, Equity & Inclusion.