Jenna McCann Messer is the Vice President of Performance Marketing at 1-800-Flowers.com, a leading provider of gifts and experiences that help customers connect and build meaningful relationships.
She has over 10 years of experience in consumer and finance, with a focus on customer experience, loyalty marketing, and performance marketing.
In her current role, Jenna is responsible for growing 1-800-Flowers.com’s acquisition and customer retention efforts.
She oversees the strategic allocation of marketing spend, optimization of performance channels, and enhancement of direct marketing tactics. She leads a team of channel leads to ensure the seamless execution of a multi-million dollar marketing budget.
She is a critical leader during the intense holiday peak periods, like Valentine’s Day and Mother’s Day, in ensuring that the business meets revenue and profitability goals.
At the core of her role is ensuring that the customer needs are being met. Her primary focus is helping customers connect and build relationships, which she achieves through relevant and helpful marketing communications.
She is a thoughtful giver who can empathize with 1-800-Flowers.com’s customers because she is one herself. Her relationships and connections are the most important thing to her, and she honors those with both small and large gestures through the company’s multi-brand portfolio.
She pushes her organization to always think like the customer and make it easier for them to express, connect, and celebrate.
Jenna joined 1-800-FLOWERS.COM INC. as Director of Customer Experience in 2019.
In this role, she was responsible for assessing and improving the customer experience across all stages of their experience with the brand. This instilled a fundamental understanding of the customer that is the foundation for everything Jenna does.
She is a passionate advocate for the customer and is always looking for ways to make their experience better.
In 2021, Jenna was promoted to Vice President of Loyalty Marketing. In this role, she expanded the Celebrations Passport loyalty program and worked across all the brands in the 1-800-Flowers.com, Inc. portfolio. Jenna added valuable elements to the loyalty program and developed a mobile app to meet evolving customer needs.
Jenna’s work has been recognized by her peers. In 2022, she was honored as an Amazing Women in E-commerce by Yotpo for her leadership at 1-800-Flowers.com.
Prior to joining 1-800-Flowers.com, Jenna developed a customer-first mindset in roles across varying industries.
She began her career at J.P. Morgan’s Private Bank, where she built deep relationships with clients and led business development initiatives. She then worked as a Global Strategy Associate Manager at PepsiCo, where she focused on identifying and driving growth opportunities in the Away from Home business.
In 2018, Jenna joined GLAMSQUAD as Chief of Staff. In this role, she was responsible for providing strategic and operational support to the CEO and executive team. She also led a significant brand partnership and the launch of a new product line.
Jenna is a member of the Advisory Board for Smile Farms. She is a member of the founding Family and has been involved with the organization from the beginning.
She is proud of the work the organization has done to provide meaningful opportunities and purpose for developmentally disabled adults.
Jenna received her Master of Business Administration from Harvard Business School and holds a Bachelor’s Degree in Finance from The College of William and Mary.
Outside of work, Jenna likes to spend time with family and close friends doing simple things like taking walks, hosting dinner parties, or going to the beach. It is the quality time with loved ones that she values.
Jenna grew up on Long Island and moved back in 2019 with her husband to begin their family. She now resides in Locust Valley with her husband, son, and daughter.