Wix vs. Squarespace vs. WordPress vs. Durable: Which is Best?

Wix vs. Squarespace vs. WordPress vs. Durable: Which is Best?

Ever felt overwhelmed when picking the perfect platform for your website?

Should you opt for the reliable WordPress? The beginner-friendly Wix? The aesthetically pleasing Squarespace? Or the innovative and quick AI website builder, Durable?

To guide you in making an informed choice, we’ll delve into each platform’s key features, cost, pros, and cons, and stack them up against each other.

Wix vs. Squarespace vs. WordPress vs. Durable: A Quick Overview

Wix: A go-to for novices, Wix provides a drag-and-drop interface along with a plethora of customizable designs.

Squarespace: Renowned for its visually appealing, mobile-responsive templates, it’s a hit among designers and enterprises.

WordPress: Accounting for 43.1% of all websites as of 2023, WordPress offers unmatched flexibility and an extensive range of plugins. Ideal for those seeking advanced customization but be prepared for a somewhat steep learning curve.

Durable: The AI-driven game-changer in the field. Durable enables you to launch a fully operational website, replete with visuals and content, in just half a minute. It’s the ultimate choice for beginners who’d rather not spend endless hours navigating through coding tutorials.

Let’s take a closer look at a comparison of the features between Wix vs. Squarespace vs. WordPress vs. Durable.

Feature Wix Squarespace WordPress Durable
User-Friendliness Drag-and-drop interface Premium-quality templates Steeper learning curve required AI-powered, 30-second website creation
SEO Capabilities Built-in SEO tools: robots.txt editor, structured data Integrated SEO features: Page settings, Title & descriptions Extensive SEO plugins available: AIOSEO, Semrush, Google Search Console, Yoast SEO Comprehensive SEO suite: AI marketing tool, Google Ad writer for SEO-optimized ads
Design Versatility Over 800 customizable templates 110 modern, design-focused templates Virtually unlimited via themes & plugins AI-generated designs, easily customizable
Pricing Free plan available. Paid starts at $4.50/month Starts at $16/month Free initially, costs rise with add-ons Starts at $12/month, includes full AI toolkit and unlimited storage
AI Integration Wix ADI available. Upcoming: Wix AI Site Generator Limited to AI-generated copy Possible through plugins Core feature: AI-driven design, content, and imagery


A look at Durable AI

Durable Overview

In contrast to conventional platforms that demand time and often specialized skills, Durable crafts a full-fledged website in a mere 30 seconds.

While you’re brewing your morning coffee, Durable assembles a polished, efficient website tailored to your business requirements.

As of July 2023, Durable has successfully constructed over 4 million websites.

This AI-centric platform is designed to dismantle the hurdles that small business owners and entrepreneurs encounter when establishing their digital footprint.

Every feature, tool, and design aspect is meticulously engineered for the user, ensuring that even novices can effortlessly create a robust online presence.

Durable’s core value is its user-friendliness, enriched by an extensive array of AI utilities.

To Build a Website:

  1. Click “Generate your website” on the homepage.
  2. The AI will inquire about your business type. If uncertain, select “See some suggestions.”
  3. Input your location.
  4. Provide your business name. If you’re nameless, the AI can help. Choose “See some suggestions.”
  5. Durable will then construct your website based on your responses.

After your site is generated, Durable offers customization options. You can revamp sections or the entire site if the initial result isn’t to your liking.

You can also expand your site by adding more pages.

To kickstart your journey, Durable gifts you a free custom domain upon registration, visible in the backend post-signup.

How to Access Your Custom Domain on Durable

Core Features

AI-Powered Website Creation

Durable’s AI guarantees a site that’s custom-fitted to your specific business needs.

It analyzes your inputs like business category and name, and then crafts a site that’s both functional and visually appealing.

This AI-led design approach eradicates the risk of a generic, uninspiring website, offering you a distinct digital identity.

AI Assistant

This specialized AI acts as a digital business consultant, always on standby to assist.

  • Idea Generation: Stuck or need inspiration? Durable’s AI can brainstorm and produce creative ideas for campaigns, product launches, or blog topics.
  • Q&A: For any queries about Durable’s features, website analytics, or digital marketing trends, the AI assistant offers comprehensive answers.
  • Task Completion: Need a report or content proofreading? Just ask, and the assistant will execute.

Marketing Tools

Durable features an AI-based marketing utility that crafts compelling, pertinent, and effective Google Ads in seconds.

It comprehends the subtleties of your business and audience, ensuring resonant and engaging ads.

Moreover, the AI can formulate a complete marketing strategy, whether you’re targeting locally or globally.


Designed specifically for small enterprises, Durable’s CRM ensures you never overlook a lead, be it a query, feedback, or potential business.

It also centralizes all your contacts for easy management.

The CRM can auto-craft personalized emails, aligning them with your brand voice, saving you time and effort.

Durable Pricing

Durable offers two plans, both with a 30-day money-back assurance.

  • Starter: $12/month, perfect for newcomers.
  • Business: $20/month, ideal for business scaling.

Positives of Durable

  • User-Focused Design: Durable’s UI is exceptionally intuitive, allowing you to focus more on perfecting your website or marketing strategy.
  • Advanced AI Integration: Tools like the AI assistant and Google Ad Writer redefine website creation and digital marketing.

What Could Be Better

  • No Free Tier: Durable lacks a free plan, which, while ensuring top-notch service, may deter budget-conscious startups initially, and with its user friendly platform you can get started today in just a few clicks. 


Wix vs. Squarespace vs. WordPress vs. Durable at a Glance

Squarespace Overview

Squarespace reached a milestone of 1 million global users in May 2023 and boasts high-profile clients like The New York Times, Coca-Cola, and Tesla.

Established in 2003, Squarespace offers a platform that combines aesthetic appeal with user-friendliness, making it a popular choice among creative professionals, from photographers to musicians. Its design templates are among the most visually stunning in the industry.

Core Features

  1. Designer Templates Squarespace’s templates are thoughtfully designed, responsive, and automatically adapt to various devices, whether it’s a desktop, tablet, or smartphone. They are categorized by industry and style, allowing users to find the perfect fit for their needs. Squarespace offers a 14-day free trial to test out templates.
  2. Integrated E-commerce Platform Squarespace’s e-commerce features are comprehensive and user-friendly. Users can set up shops, list products, manage inventory, and even handle shipping and taxes. Multiple payment gateways like Stripe and PayPal are supported. Built-in analytics provide valuable insights into sales trends and customer behavior.
  3. Built-in SEO Tools Squarespace simplifies SEO with built-in tools that include clean URLs, automatic tagging and sitemaps, SEO-friendly translations, and automatic markup for better search engine indexing. For SEO novices, Squarespace offers a comprehensive guide.
  4. Custom Domains and SSL A free domain for the first year is included with annual plans, along with free SSL (Secure Socket Layer) encryption, which not only secures your site but also improves its search engine ranking.

Squarespace Pricing

Squarespace offers four pricing tiers:

  • Personal: At $16/month, this plan is aimed at individuals and small businesses. It includes a custom domain, unlimited bandwidth, and 24/7 customer support but lacks e-commerce features.
  • Business: Priced at $23/month, this plan includes advanced analytics and integrated e-commerce with a 3% transaction fee.
  • Commerce Basic: At $27/month, this plan offers advanced e-commerce features and powerful merchandising tools.
  • Commerce Advanced: Starting at $49/month, this plan is ideal for scaling your e-commerce business and includes features like subscription selling and abandoned cart recovery.

Positives of Squarespace

  • Professional Design: Squarespace’s templates are modern, sleek, and responsive, catering to a variety of industries.
  • Integrated Features: Squarespace eliminates the need for third-party apps for most common website functionalities, offering native tools for blogging, e-commerce, and more.
  • Reliable Performance: Known for its reliability and uptime, Squarespace hosts all its websites securely, with SSL certificates included.

What Could Be Better

  • Less Design Flexibility: While user-friendly, the drag-and-drop editor can be limiting for those seeking more design control.
  • Learning Curve: Some users may find Squarespace’s interface less intuitive initially, especially when trying to access advanced features.


Wix Overview

Founded in 2006, Wix has seen exponential growth, offering both novices and seasoned designers a platform that blends functionality with visual elegance.

As of 2023, Wix boasts a user base exceeding 200 million globally.

Wix provides a visually engaging interface that employs drag-and-drop mechanics, making website creation akin to piecing together a visual collage rather than a technical chore.

Wix’s versatility is one of its strong suits. You can either start with a blank canvas to bring your vision to life or select from an extensive library of professionally curated templates designed for diverse industries.

Wix provides access to over 800 complimentary templates.

Core Features

  1. Drag-and-Drop Builder Wix’s hallmark feature is its user-friendly drag-and-drop builder. This feature’s simplicity is its greatest asset.

It allows you to position images, text, videos, and other website elements freely.

The only limit to your design options is your creativity.

  1. Wix ADI (Artificial Design Intelligence) For those who find the drag-and-drop method too labor-intensive, Wix offers an ADI tool.

Wix ADI, or Artificial Design Intelligence, is an AI-based website builder that asks you a series of questions about your business or personal needs and then crafts a customized website layout for you.

While the outcome may require some fine-tuning, it serves as a solid starting point, especially if you’re pressed for time or uncertain about design elements.

Wix is also in the process of launching an enhanced AI tool, the Wix AI Site Generator.

  1. Wix App Market Wix features a vibrant app market teeming with both free and premium apps—over 250 robust web apps.

These apps cover almost every functionality you might need—SEO enhancement, social media integration, comment sections, online stores, and more.

Most apps offer a free trial, allowing you to test them before committing to a paid plan. However, compatibility varies, so it’s advisable to check before installation.

  1. E-commerce Capabilities Wix provides robust e-commerce features, enabling inventory management, order tracking, and online payments.

It supports over 70 payment processors and offers multiple payment methods like credit cards, PayPal, and Apple Pay.

E-commerce plans start at $17 per month and include comprehensive reports on sales, traffic, and customer behavior.

  1. Mobile Editor In today’s mobile-centric world—where 58.33% of web traffic comes from mobile devices as of 2023—having a mobile-responsive site is imperative.

Wix acknowledges this need and provides a dedicated mobile editor. After crafting your desktop site, you can switch to the mobile editor to optimize your site for mobile usage.

  1. SEO Wiz SEO can be daunting, but Wix’s SEO Wiz tool simplifies the process by guiding you through each step, offering suggestions to boost your site’s search engine visibility.

Wix Pricing

Wix provides a free plan, with premium plans offering additional features like ad removal, priority support, and increased storage.

The premium plans are categorized as follows:

  • Website Plans: Connect Domain at $4.50/month, Combo at $8.50/month, Unlimited at $12.50/month, VIP at $24.50/month.
  • Business and eCommerce Plans: Business Basic at $17/month, Business Unlimited at $25/month, Business VIP at $35/month.
  • Enterprise Plans: Custom quotes available upon request.

Wix Positives

  • Live Editing: Real-time editing allows you to visualize changes as you make them.
  • App Market: Extends your website’s functionality, offering features like e-commerce and social media integration.
  • SEO Wiz: Provides actionable insights to improve your website’s search engine ranking.

What Could Be Better

  • Template Lock-In: Once a template is selected, switching requires a complete site rebuild.
  • Loading Speeds: Some users report slower load times compared to other platforms.
  • Limited Advanced Features: While suitable for beginners and small businesses, Wix may lack the advanced tools and flexibility that larger businesses or professional developers seek for complex projects.

Wix vs. Squarespace vs. WordPress vs. Durable

WordPress Overview

Founded in 2003 as a blogging platform, WordPress has evolved into a robust content management system (CMS) that powers over a third of the internet.

What sets WordPress apart is its open-source nature, allowing anyone to access its source code. This openness has cultivated a dynamic community that continually enriches the platform through plugins, themes, and other enhancements.

Core Features

  1. Open-Source Community Contribution WordPress operates on the principle of open-source software, which goes beyond just code accessibility. Thousands of developers globally contribute to WordPress, ensuring its ongoing improvement and security.
  2. Multisite Capabilities Introduced in WordPress 3.0, the multisite feature enables users to manage multiple websites from a single WordPress installation. This is particularly useful for businesses or individuals who operate a network of sites. All sites on a multisite network share the same core files, plugins, and themes, simplifying updates while allowing for unique databases and configurations.
  3. Built-in REST API The REST API in WordPress transforms it from a traditional CMS into a versatile application framework. This API allows for innovative interactions with WordPress content, such as developing mobile apps or integrating with other platforms. It’s paving the way for decoupled or “headless” WordPress setups, where WordPress serves as the backend, and any technology stack can be used for the frontend.

WordPress Pricing

While WordPress itself is free and open-source, additional costs can include:

  • Domain Name: Typically between $10 and $15 per year.
  • Web Hosting: Plans usually start at around $5 per month.

Positives of WordPress

  • SEO: WordPress is SEO-friendly right out of the box, featuring clean code, keyword support, and XML sitemaps.
  • Scalability: The platform can handle significant traffic spikes, ensuring your site remains operational even during high-traffic periods.
  • Customization: With its extensive library of plugins, WordPress offers unparalleled customization options.

What Could Be Better

Maintenance and Updates

Due to its open-source framework, WordPress frequently rolls out updates for its core software, themes, and plugins. While these updates usually offer enhancements and security fixes, they can also introduce compatibility issues. Incorrect implementation can lead to parts of your website malfunctioning, requiring additional time and expertise to resolve.

Security Concerns

WordPress’s popularity makes it a prime target for cyberattacks. Although the platform itself is secure, the vast ecosystem of third-party plugins can introduce vulnerabilities. Therefore, constant vigilance and regular security audits are necessary to keep your WordPress site safe.

Wix vs. Squarespace vs. WordPress vs. Durable: A Comprehensive Comparison

Ease of Use

  • Wix: Known for its drag-and-drop interface, Wix is user-friendly and ideal for beginners. It also offers ADI for quick website generation.
  • Squarespace: Offers a drag-and-drop interface but has a steeper learning curve due to its unique block-based design system.
  • WordPress: Powerful but requires a longer learning curve, especially for those unfamiliar with CMS.
  • Durable: Designed for user-friendliness, Durable combines an intuitive interface with an AI assistant, simplifying complex tasks.

AI Integration

  • Wix: Offers basic AI capabilities like Wix ADI but lacks advanced AI tools for marketing or CRM.
  • Squarespace: Limited AI capabilities, focusing more on first-draft content generation.
  • WordPress: Potential for AI through plugins, but not native to the platform.
  • Durable: Stands out with robust AI integration, including a conversational AI assistant, Google Ad Writer, and an AI-driven CRM.

Customization and Templates

  • Wix: Offers over 800 customizable templates but lacks the option to switch templates without rebuilding the site.
  • Squarespace: Known for stunning, customizable templates but offers fewer options than Wix.
  • WordPress: Offers the most customization possibilities but may require coding skills.
  • Durable: Combines visually appealing templates with deep customization options, aided by AI.

SEO Tools

  • Wix: Integrated SEO tools and an SEO Wiz but may be limiting for advanced users.
  • Squarespace: Covers basic SEO needs but may lack granular control.
  • WordPress: Highly extensible with comprehensive SEO toolkits through plugins.
  • Durable: AI-enhanced SEO tools simplify the optimization process.

Which Should You Choose?

To choose the best builder, consider factors like user-friendliness, budget, features, and customizability. Here’s a quick recap:

  • Durable: Stands out with high-quality AI features tailored for businesses.
  • Squarespace: Known for modern and responsive templates.
  • WordPress: Highly customizable and scalable.
  • Wix: Easy to use with both drag-and-drop and AI features through Wix ADI.

Choosing the right website builder is crucial for your online success and improve the effectiveness of your organisation. Whether you prioritize ease of use, customization, or advanced features, there’s a platform tailored for you. Our in-depth comparison of Wix, Squarespace, WordPress, and Durable aims to guide you in making an informed decision. Each has its strengths and weaknesses, but the key is to align your choice with your specific needs and goals.

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