Head of marketing and internationally recognized marketing strategist, Sarah has spent over 15 years executing growth, marketing and business development strategies to professional service firms, non-profits and growing businesses.

Perhaps best-known for jumpstarting her career with the accounting profession’s famous viral video sensations and strategic social media strategy, she now spends her time leading a talented team to execute various growth and marketing initiatives for the firm and its clients.

Sarah’s key responsibilities include leadership, practice growth, brand management, go-to-market strategy, niche development, Pipeline management, ambassador advocacy, business development culture enrichment and more.

Accounting Today has honored her as “Top 100 Most Influential People” in the accounting profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching the age of 30.

Outside of the office, Sarah is active with The Leukemia and Lymphoma Society where she was honored as Woman of the Year in 2016.

In 2019, she rejoined the All Star campaign as a national Woman of the Year candidate. In total, she and her team have raised over 1m for blood cancer research. Today, she continues to serve as a member of the board of trustees for the LLS New Jersey Region.

Sarah is wildly fascinated by people, motivated by what makes them tick and a firm believer that success is a result of hard work, performance-driven energy and equal parts humor and coffee.

What has enabled you to be successful?

My early influences were profoundly shaped by the values and work ethic instilled in me by my father. His unwavering dedication as a hard worker and his commitment to providing for our family profoundly impacted me.

I have vivid memories of eagerly awaiting his return from business trips, running to greet him, and catching the scent of smoke on his clothes. These moments taught me the value of hard work, determination, and the importance of showing up consistently for those you care about.

Equally significant was my mother’s presence as a kind and empathetic figure at home. Her nurturing nature complemented my father’s persistence, reinforcing the importance of balance and understanding in all aspects of life.

These early influences, particularly the lessons drawn from my father’s work ethic and my mother’s compassion, laid the foundation for my drive to succeed and my commitment to positively impacting my career and community.